MAKING A DIFFERENCE WITH SUSTAINABLE CLOTHING
MAKING A DIFFERENCE WITH SUSTAINABLE CLOTHING

The fashion industry is vigorously dynamic. However, this can be very problematic for the environment. The demonstration effect exhibited by celebrities has people adapting with the swift changing trends, increasing the demand for fast fashion. To cope with the demand, industries cut costs by using cheap material and cheap labour. Each year, fast fashion industries emit around 1.3 billion tonnes of greenhouse gases, the majority being carbon dioxide (CO2). Large landfills and water bodies are jammed with mountains of clothing waste which takes about 200 years to decompose, and the microfibres that go into the ocean can be hazardous to living creatures. In this process, most labourers are made to work for hours at low wages without any job security or safety implications. This merely shows how less value these hardworking artisans and ethics hold for large industries. All of this just for one to wear once and throw away. That’s where the need for sustainability arrives. 

Sustainable living describes a lifestyle that attempts to reduce an individual’s or earth’s natural resources and one’s personal resources.

WHY SWITCH TO ORGANIC CLOTHING?

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Sustaining artisan livelihoods sustains who we are
Sustaining artisan livelihoods sustains who we are

Hand Crafts have played a stunning role in shaping India’s culture. Hand crafts are more than just crafts. The artisan makes something by hand, yes, but puts his heart and a little bit of his soul into what he creates.

We then go on to form an immutable connection with these crafted weaves, prints and embroideries— as they silently inform our sensibilities and our choices. They get so intricately woven into the warp and weft of our everyday lives that we perhaps don’t even notice how they form our everyday choices and sacred symbols. Hand crafts are in your Ikat upholstered chair, the Chanderi curtains that blow gently in the wind, in the Rajasthani Kambhari piece hanging from your wall and even in that scalloped aari work dupatta you bring out only for special occasions.

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